It’s so often the case that the simplest of ideas bear the most fruit. In developing the marketing strategy for East Avenue, we needed a vehicle that would enable us to articulate all the values, benefits and qualities of the development while keeping the location itself central to the messaging. And that’s exactly where we found our solution – right in the centre of the location itself; EAST AVENUE

After applying a little creative licence and wordplay, we were not only able to create a simple but highly memorable logotype for the development, but also an endless array of copylines, statements and intriguing word combinations that embedded the development within every line.

In extending these creative dynamics throughout the overall visual identity for the development, we anticipate that this simple idea will be at the heart of a range of engaging communications. But more of that to come later – watch this space!