We’ve been working with Karen betts for a long time now and doing some great work along the way; building the brands, launching new products and generally helping her become one of the leading cosmetics and beauty treatment brands in the world. And the last few months have been no exception to the rule…

Just when we thought it was impossible for Karen to innovate any further beyond the amazing standards she had already set in the beauty industry, she showed us a new and exciting range of innovative permanent make-up pigments. Karen had worked hard to develop the new product line for over two years, painstakingly trialing, testing, and refining formulations to ensure she produced the highest possible quality and standard of pigments.

Tasked first with developing the brand to home these new, high quality professional products and services, we created KB Pro – a simple powerful idea that would enable us to differentiate and position the new line amongst the brands already established and flourishing in Karen’s portfolio. With the brand identity refined and guidelines produced, we set about designing and producing a full suite of packaging for the 29 pigments.

To launch the new line into the market we produced a full range of supporting information and promotional media including, sales literature, advertising, online and social content, launch magazine and exhibition stand graphics for the launch event itself.