Following a competitive pitch, we’re delighted to have been appointed by Great Lengths, who are a leading name in the world of hair extensions. We’re now busy turning the winning concept into a multifaceted campaign that embraces the transformative potential of Great Lengths' extensions.

"At Great Lengths, we are committed to empowering individuals to express their unique style and confidence through our premium hair extensions," stated Nadia Burgess, Marketing Manager at Great Lengths. "On Fire’s highly targeted work will allow us to bring to life the endless possibilities our extensions offer."

Central to the campaign is aphoto shoot featuring a diverse range of models showcasing various looks that can be achieved using Great Lengths' extensions. From voluminous curls to sleek up dos, the photography aims to inspire and educate consumers on the power of hair extensions in achieving their desired look.

This will be supported by a series of high-quality videos. From styling tips to expert advice, these videos will serve as a valuable resource for both current and prospective customers.

The campaign is backed by a robust social media strategy designed to amplify its reach and engagement. Through strategic partnerships, influencer collaborations, and engaging social media activations, we aim to spark conversations and foster a sense of community among Great Lengths' audience.

With creativity and innovation at the forefront, Great Length’s new campaign serves as a testament to the power of collaboration in bringing brands and consumers together to inspire customer confidence and self-expression.