We’ve had the pleasure of working with Lovell Homes over a number of development projects. They come in different shapes and sizes, but we come at each with equal enthusiasm. This latest one called Wild Walk, in the heart of the Midlands, is no different. What does set it apart from the rest is that rather than being a prestigious new housing development, it’s an exciting outdoor attraction.

Wild Walk promises visitorsan unparalleled adventure through its winding trails, scenic vistas and interactive exhibits celebrating the region's natural heritage. From families seeking weekend escapades to nature enthusiasts craving immersive experiences, the park aims to cater to a diverse audience eager to connect with the great outdoors.

It’s our job to ensure thatits brand and marketing collateral bring all this to life. We aim to achieve this through our passion for story telling and keen understanding of the new brand’s ethos. Bringing the two together in one creative package that embodies the Wild Walk experience.

"Having worked closelywith On Fire on numerous successful campaigns in the past, we knew they were the ideal choice to help us realise our vision for Wild Walk," stated Trish, Chief Marketing Officer at Lovell Homes.

For us, the opportunity to collaborate once again with Lovell Homes on such a transformative project is both an honour and a challenge. "We’re thrilled to continue our partnership with Lovell Homes and bring Wild Walk to life," said Karl Lakin, Creative Director at On Fire. "Our team is committed to creating avisual identity and collateral that not only captures the essence of the park but also resonates deeply with visitors."

As construction progresses and anticipation mounts, stakeholders eagerly await the unveiling of Wild Walk's branding. Which is why we’re working hard to create something everyone will go wild about.