Following our work to successfully brand and launch both the Banyan Bar in York and The PIT in Leeds, our working relationship with Arc Inspirations has deepened further with the brand and marketing strategy for their next exciting bar and restaurant project in Leeds.

Seeking to ensure that Manahatta bar and restaurant becomes one of Leeds’ go-to destinations for the city’s discerning bar-goer, breathing life into this New York inspired venue required us to not only create a brand strategy that delivers an authentic taste of the Big Apple’s vibrant bar and restaurant culture, but also the development of a dynamic market strategy to support the launch of the bar.

Incorporating social media, PR activity and experiential marketing, the fully integrated campaign brings together a range of innovative and creative executions that engage with key audiences, influencers and media to drive footfall from day one. Prelaunch marketing includes attention-grabbing street initiatives, blogger engagement events and consumer engagement in and around the city centre. Watch this space for more details as they roll out!

We’re incredibly excited to be opening a new bar and kitchen in York to complement our hugely successful venue in Harrogate. The superb work presented by On Fire made our choice of design partner easy. I can’t wait to see more. Said Martin Wolstencroft - MD Arc Inspirations

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