The Hairy Fig in York is a must-visit establishment for any foodie. As a purveyor of fine cuisine, it’s packed with an exquisite selectionof gourmet delights and locally sourced food. It’s therefore our pleasure to help them stay ahead in the digital age with a comprehensive overhaul of their branding, website and marketing strategies.

The management of Hairy Fig expressed their enthusiasm for the collaboration, stating, "We are thrilled to partner with Karl and the team at On Fire. With their expertise and innovative approach, we are confident that we can elevate the Hairy Fig experience to new heights."

The scope of the project encompasses a wide range of initiatives aimed at modernising and enhancing the Hairy Fig brand. Key components include new branding that’s fresh, contemporary and reflects their culinary philosophy. We’re also going to be developing a state-of-the-art website feature intuitive navigation, stunning visuals, seamless online ordering capabilities and engaging content.

And we’re not stopping there! We’re also creating a comprehensive marketing plan to promote Hairy Fig across various channels, including social media, email newsletters, influencer partnerships and targeted advertising campaigns.

Last and by no means least, we’re producing digital assets like promotional videos, social media graphics and email templates. Also, physical collateral such as menu designs, signage, and packaging materials.

As you can imagine, we’re all fired up (well we are called On Fire afterall)

to embark on this creative journey with Hairy Fig and are committed to delivering exceptional results that exceed expectations. Our aim is to ensure that everything we do is every bit as mouth watering as the delights they offer.