Our new client comes back for more to give their latest bar and BBQ joint the underground feel it deserves.

Winning a pitch is always good, especially when it leads to work for a client well beyond the initial pitch job itself. And that’s exactly what’s happened with our new client Arc Inspirations, who, following the rebrand at Banyan Bar in York, asked us to weave our magic over their latest venture, The PIT in Leeds City Centre.

The name ‘The PIT’ is a clever play on the underground location of the bar itself, the American BBQ pit style of food on the menu and Yorkshire’s proud mining and industrial heritage.

Our approach, as you’d imagine, was supercool on an industrial scale. From the industrial-feel branding, interior and menu designs to their very own beer called ‘Pit Canary’, we’ve given The Pit a real gritty edge.

But we’re not taking ourselves too seriously, adopting a strapline that’s altogether more playful. ‘Mind Your Head’ is a nod [pun intended] to the health and safety signs you might see if you were going underground, and also a gentle warning about overindulging.