OnFire appointed by Viamaster, the transport, training and warehousing specialists, to overhaul their brand communications.

The new identity reflects the positive, customer-focussed mindset of this growing business, which moves to its new head office and distribution centre in Castleford in January 2013 and now has pan-European scope.

Managing Director David Warrington commented: “Viamaster is a forward-thinking business that is very customer-focussed. We offer a variety of services – transport, warehousing, logistics and training – but wanted a single, strong new expression of our identity. On Fire have been prepared to go the extra mile in working with us to create an identity that we feel is spot on”

The new identity reflects the quality, stature and international scope of Viamaster.

Creative Director, Karl Lakin, comments: “There’s a bold simplicity and confidence about ‘Logistics The Right Way’.  It not only nods to the transportation heritage of Viamaster – but unifies all of Viamaster’s services and galvanises their attitude to every aspect of logistics.

Warrington agrees and adds: “ ‘The Right Way’ also acknowledges that we aim to do the best we can for excellence in sustainability and environmental efficiency.”

From January 2013 the new identity will rolled across all marketing communications.