Ghost Brewing Co. is the uncanny creation of Steve Crump and James Thompson. Two beer obsessed gents with one simple aim – create frightfully good beer. When they appeared before us and asked to us help them develop their brand and marketing strategy, we were screaming with delight.
The alcohol market has always been competitive and never more so than today. Consumer demand for locally brewed craft beers has grown at a fantastic rate over the last few years and micro-breweries are popping up everywhere. Which is why, we knew we had to create a brand and strategy that had real stand out in this aggressive and saturated marketplace. So, whilst there’s a fantastic concept to work with, ensuring we communicated the quality of the final product was vital.
After many late nights burning the midnight oil and telling the odd ghost story for inspiration, we creating an elegant but ghostly brand mark that sits amidst clean typography and has a bold colour palette. It’s a brand that’s been designed to stand the test of time and live on long after other craft beers have suffered their sad demise. Watch this space for more, as we are now in the process of developing the new Ghost Brewery Co. website as well as their social media and PR. Cheers!
Positioning and strategy