The best of both worlds…
Our incredibly successful working relationship with Lovell Homes continues with the brand and marketing work for Bramah Place – an exciting new development on the edge of Manchester city centre.
Part of Lovell’s 15-year programme to regenerate the 264 acre Miles Platting estate, Bramah Place will offer an attractive alternative to apartment living and an evolutionary ‘side-step’ onto the property ladder. For those wanting to retain the social and commutable benefits of living within a vibrant urban location, but also wanting to put down roots in secure and familiar homely surroundings, this is the perfect place. In short, Bramah Place will offer the best of both worlds.
As the development’s obvious strength and most compelling selling point, we set about visually articulating this in a suite of photographic executions that find a central character simultaneously inhabiting two contrasting environments. Bold, clever and visually arresting, this set of intriguing images underpins the marketing campaign for the development, along with some equally ingenious messaging and campaign executions.