A new chapter in country living
The Laureates is an exclusive luxury development of two to five bedroom homes in the historic market town of Cockermouth. Set in the heart of the beautiful Lake District, this most sought after of spots enjoys the tranquility of the countryside, with squirrels, hedgehogs and deer to call your new neighbours.
Whilst Lovell required us to develop a strong marketing strategy to sell the homes, they also wanted us to ensure that the development was genuinely embedded and accepted in the wider community. The areas natural beauty and affinity with writers, poets and artists all provided a rich resource for creative theming and naming.
Our empathetic approach imbued the development with a feeling of immediate belonging from the outset, resonating with residents and the surrounding community whilst also creating a sense of optimism, excitement and expectation.