Situated in the heart of the Leeds student community, Algernon Firth is a listed building, located close to university buildings and the Leeds Royal Infirmary. This exciting development which marks a new era in student accommodation was yet another landmark project by the Rushbond Group.
Bringing together the very best in modern building techniques and design while at the same time making the very most of Algernon Firth’s unique heritage and character, we aimed our strategy at the discerning student. We created a unique brand, website and marketing collateral which was modern, youthful and funky, yet at the same time, positioning Algernon Firth as the grown-up choice for those wanting to study in style.
Positioning and strategy