Continuing to build upon our successes in the leisure and hospitality sector, working with the likes of ARC Inspirations and Ghost Group, we were very pleased to be approached by Burning Night Group another of the North’s leading bar and restaurant operators.
Established by two experienced entrepreneurs, Burning Night are on a mission - to create unique brands that capture the essence of a great night out. With three highly successful chains already on the ground, our first job was to look at the positioning and identity for their latest bar and grill concept - The Potting Shed.
Located in the market town of Bingley, The Potting Shed seeks to create a cool relaxing environment to meet, socialize, eat and drink. With a self-evident theme for creative direction we developed a bold but simple identity that drew influence from all things horticultural and rustic. Initially rolled out across a range of PoS materials, menus and venue dressing, 2016 will see the launch of a new website, continuous sales and marketing activities and a whole host of promotional events and campaigns.
On the strength of our work for The Potting Shed we will be casting our strategic eye over other brands in the Bright Night portfolio. We’re already looking at their Bierkeller chain. 2016 is certainly looking to be another busy year for all of us at OnFire.