Following our successful branding and launch work for both the Banyan Bar in York and The PIT in Leeds, Arc Inspirations asked us to do the same again for their next exciting project called Manahatta bar and restaurant. Our task – to help ensure that is instantly became one of Leeds’ go-to destinations for discerning revellers.
As this new bar was inspired by New York’s classic bar culture, we knew we needed to create a brand strategy which was not only authentic to the best the Big Apple’s night life had to offer, but also allowed us to produce equally dynamic marketing to support its launch.
In order to make the biggest bang for our client’s buck, we combined social media, PR activity and experiential marketing to create a fully integrated campaign. These were used to showcase a range of innovative executions created to engage with our key audience, as well as influencers and the media in order to drive footfall from day one. This included prelaunch marketing in the form of attention-grabbing street initiatives, blogger engagement events to get everyone talking and consumer engagement pieces in and around the city centre. All of which ensured that Manahatta was a hot spot from the moment it opened its doors.