Karen Betts is the UK’s first Permanent Cosmetic Artist with a unique international beauty empire. Having worked with her for many years, it was a real pleasure when she asked us to rebrand Karen Betts Professional. As this had to stand out in the highly competitive beauty sector we knew something really special was needed.
As Karen was the face of KB Professional, we knew that we had to create something which reflected her character. With this in mind we set about creating a brand that was warm, friendly, reassuring, down to earth and professional. Just like its namesake.
The new brand had to also be all-inclusive to make Karen and here elite team approachable not just to her diverse audience which ranges from her celebrity clientele, to women - young and not-so-young - who just want to look their best.
After much deliberation, a design was created which embodied the essence of KB Professional. It saw a beautiful brand brought to life using two hearts which came together to effortlessly create a K and B. Simple and stylish the new brand had life, energy and beauty in one.
We then built on this by commissioning photography not just of Karen and her elite team, but also her happy customers. Here, all shots were taken to bring out the true character of each individual so you see them as real people and not models shipped in for the day!
A new tone of voice was also created for the brand which again emulated the queen of permanent cosmetics herself. This gave every point of contact the same friendly, approachable and professional feel so that our diverse audience would trust KB Professional.
The new KB Professional branding is now out there and everyone from professional make-up artists though to ladies wanting to treat themselves to treatments all seem to love it!