The Heart @ Media City:
Peel Group had been afforded the opportunity to build an impressive apartment complex at the centre of MediaCityUK at Salford Quays, Manchester. Styled to appeal to both the business and leisure traveller alike, guests enjoy hotel-style accommodation with the flexibility of apartment living. The development also supplies the life blood to the BBC and the1500 creative agencies that reside in MediaCityUK.
After much planning, we realised that this new development needed to reflect what made it so very special. It had an ideal central location, but also a human element as it was home to a colourful mix of talented people and business who gave it its unique character.
With all this in mind, we named the complex The Heart and created a visual identity and marketing strategy that promoted the development not just as a vibrant and exciting place to live, but also as a home. ‘Home is where the heart is and the heart is where the home is’. The proposition was rolled out across a full suite of marketing executions from the onsite marketing suite to brochure-ware, and TV advertising.