Frighteningly good beer…
It’s always nice to work with a client who produces something we all truly love. And at OF, great beer is definitely in the top 10, if not top 1! So when the guys at Ghost asked us to help them develop the brand and marketing strategy for their impeccable range of beers, it didn’t take us long to answer.
Consumer demand for locally brewed craft beers has been insatiable over the last few years with micro-breweries continuing to pop up everywhere. It’s now a highly competitive and very saturated marketplace indeed. To compete in this space, you need both beer and a brand that stands out from the crowd.
Ghost Brewing Co. is the uncanny creation of Steve Crump and James Thompson - two beer obsessed gents with one simple aim – to create frightfully good beer. So whilst there’s a great concept and name to work with, ensuring we communicated the quality of the final product was equally important. We created an elegant but ghostly brand mark that sits amidst clean typography and a bold colour palette.
As you can imagine, we’ve worked very hard to ensure this is an account that lasts life time, and now find ourselves appointed as their brand and marketing agency handling their website, social media and PR requirement. Cheers to a perfectly brewed client relationship!