Strategic thinking that raises the bar!

Following our work to successfully brand and launch both the Banyan Bar in York and The PIT in Leeds, our working relationship with Arc Inspirations has deepened further with the brand and marketing strategy for their next exciting bar and restaurant project in Leeds.

Seeking to ensure that Manahatta bar and restaurant becomes one of Leeds’ go-to destinations for the city’s discerning bar-goer, breathing life into this New York inspired venue required us to not only create a brand strategy that delivers an authentic taste of the Big Apple’s vibrant bar and restaurant culture, but also the development of a dynamic market strategy to support the launch of the bar.

Incorporating social media, PR activity and experiential marketing, the fully integrated campaign brings together a range of innovative and creative executions that engage with key audiences, influencers and media to drive footfall from day one. Prelaunch marketing includes attention-grabbing street initiatives, blogger engagement events and consumer engagement in and around the city centre. Watch this space for more details as they roll out!

Press Contact:
Mike Holmes, Business Development Director