OnFire develops heavenly new branding A-Lift
A-Lift is the revolutionary new facial treatment that gives truly divine results by not only de-stressing and soothing, but also delivering immediate and ongoing age reversal and age prevention benefits!
As you can imagine, everyone at of™ creative was very excited when we were asked to created branding and marketing material to ensure that this angelic treatment became the new No.1 choice for anyone wanting to restore their mind, body and soul.
Thanks to our experience in this sector we knew we needed to develop a brand fitting the core proposition of the treatment. So, with this in mind, a truly ‘Angelic’ solution was created. This elegantly emphasised not only the divine indulgence of the treatments available but also the miraculous results they could achieve.
As part of our full branding process, we were delighted to be involved at an early stage of A-Lift’s development, including the naming of the four unique treatments that would first be available. This allowed us to ensure consistency in look, feel and tone throughout this new brand which was vital if it was to stand-out in the competitive health & beauty market. We even helped name the beauticians who would be performing the treatments as the ‘A-Lift Angels’.
Kate Evans head of marketing at A-Lift said; “Our treatment is unique in the Health & Beauty market, so we knew its branding needed to be every bit as individual. Which is just what of™ created for us. Everyone loves the new branding and it’s proving to be an instant hit with both the trade and customers alike.”
Karl Lakin, Creative Director at of™ creative said; “This has been a fantastic project to work on and we’re delighted with the final result. It’s always exciting to help position a new brand or product. With A-Lift we were involved an early stage which allowed us to use our experience in Health & Beauty to the full.”
In addition to branding and marketing collateral, of™ are also developing a new consumer website which is guranteed to be A-mazing!!
Mike Holmes, Business Development Director firstname.lastname@example.org