OnFire get the green light from national charity
We’re cock-a-hoop here at OnFire, having been given the keys to start work with Carplus the national charity that promotes more responsible and greener car use.
After pulling up to a three-way pitch and walking away victorious OnFire won the privilege of working with the leading UK charity that brings to light the financial, environmental social and health costs of today’s motoring.
The work that Carplus are doing really fired our imagination and we fully intend to capture the hearts and minds of today’s motorists with our work. It’s easy to see that car use is on the rise with an increase in population and longevity, so promoting greener car use is a cause close to our hearts.
Our initial task will begin with rebranding, repositioning and cementing the charity’s path for the future across all media including print, online and outdoor – and we can’t wait to get behind the wheel.
With the development of car clubs and sharing schemes, Carplus has supported a national network of travel services, giving everyone the opportunity to think more about their personal car use and become more responsible – both as drivers and passengers.
After celebrating the success of this win, we’ve now settled down to the fact this is not only a real achievement for us to get involved in the charity sector, but also a real privilege and we are revved up and raring to go for such a cause. Here’s to putting the Carplus proposition in front of more people - and even more importantly, changing more people’s habits for the better.
Mike Holmes, Business Development Director firstname.lastname@example.org